Metafrasma Academy

Course overview

Marketing for translators

As translators, we need to create value for our clients and build strong relationships with them so that they select us to fulfil their translation needs. In order to interact with our potential clients, firstly, they need to know we exist – we need to make the market aware of our presence as professionals.

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Learn how to make the translation market aware of your existence and create a brand for your freelance translation business. Create a marketing plan and apply the marketing mix that is most effective as a way of approaching your dream clients. At the same time, remain GDPR compliant while extending your pool of potential clients.

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Who is this course for?

This course is for new translators who want to create a brand for their newly established freelance translation business, and for seasoned translators who wish to extend their existing pool of clients.

What will I learn?

During this course, you will learn:

  • What a marketing plan is, and why you should have one.

  • What marketing elements your marketing mix may consist of.

  • What a GDPR-compliant website requires.

  • How to promote your services through multiple professional channels.

  • How to advertise.
  • How to handle direct marketing.

  • How to manage job postings from well-known translation vortals.

Course Lessons

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